If you’re not writing, then you’re missing out. Missing out on what, you’re wondering? Growing your audience, building your network, and scaling your business for starters. And those are just surface-level. The benefits of the benefits include:
- Therapy: you’ll be amazed how much you didn’t know about yourself once you put pen to paper. Or in our case, finger to keyboard.
- Communication: good writers are – more often than not – good communicators. Why? Writing provides an economy of words. You learn how to say more with less.
- Invincibility: if you can write, then you’re unstoppable. Yes you can keep your podcast. Yes you can create video content. But, you become quite dangerous when words do the talking.
What most people do is double-down on their social media presence while shunning writing to the side. Claiming it to be acquainted, archaic, or “old school.” This has always puzzled me. How much time is spent toiling over the right words for the perfect tweet, Facebook update, or Instagram post? But writing is for the birds, right? If not for me, then become a writer for those you serve. Your audience deserves it.
You must write.
Unfortunately, our phones get in the way. In fact, they’re no longer phones at this point. They’re extensions of us. Always strapped to our waistband. Snug in our pocket. Never out of our hands for more than two seconds. We’ve become so conditioned to instant gratification, we have forgotten how to clarify and deliver our message, much less tell a story.
And lets face it, telling a story is not only the oldest form of communication, its the best! Stories captivate. Stories move people. Stories cause massive droves. If you want something done, all you have to do is tell the right story. Don’t know how? Then all your social media amounts to is a collection of videos with no purpose or direction. Its kinda like being on a jet, the captain comes on saying, “Hey! I’ve got no idea where we’re going, but we’re making great time!”
Anything I have ever done that’s been worth a damn has come off the back of my writing. Whether it’s writing for Simplifaster, being published in POWER Magazine, or authoring three e-books, good things happen when I sit down to a blank canvas. Which is why I so badly want you to start writing!
Now, I know what you’re thinking, “Where do I begin? I have no idea how to write! Writing has always been difficult for me!” Firstly, I have been where you’re at. It is no different than training, or anything else requiring practice. Writing begets writing. Secondly, and this is 100% true, Steven Pressfield said in The War Of Art, “There’s a secret that real writers know that wannabe writers don’t, and the secret is this: It’s not the writing part that’s hard. What’s hard is sitting down to write. What keeps us from sitting down is Resistance.”
I won’t get into the concept of Resistance, as it goes beyond the scope of the article. However, sitting down is always the hardest part to overcome. I wake up between 5 and 6 AM each morning. As soon as I do, my stomach wrestles itself into knots. I grab my greens drink, make breakfast, and meditate. I go for a walk outside, there’s a vulture circling around the field next to my house. He needs a kill, and so do I. I’m inside again, I’ve got my coffee now. When I get to my desk, I clean my glasses, and get out my Chromebook. Before you know it, my fingers are striking the keys, and words make their way onto the screen. Much like sprinting, there isn’t much thinking going on. I lose myself. Is what I wrote any good? Who cares? All that matters is I got out of my comfort zone and did the work. And, as the corny-as-hell saying goes, we only grow when we leave our comfort zone.
I wish I had an easy to follow, step-by-step plan for you to kick off your writing career, but I don’t. And I don’t want to provide one. Why? Because it would be bullshit. The plan is no plan. Do whatever you need to that gets you to sit down to write. Some don’t need much time. If you’re like me, then you need a full-blown routine prior to. But at the end of the day, nothing really happens until you begin.
I challenge you to start writing. Start a journal. Begin a blog. The “how” is irrelevant, and you won’t receive judgment from me. Pretentiousness isn’t a trait I keep whilst folks are making their own dent in the universe, which is exactly what writing can do for you.